Tart,
the new way to celebrate memories
At a glance
Tart senses the energy and vibes in conversations and converts them into visually stimulating pieces of art, powered by AI.
Why - Our value
To elevate connection, celebrate each other, and create memories.
How - Our approach
With the power of generative AI, detecting emotions and energy in conversations.
What - Our product
An app that creates artwork through the tones and emotions in people’s conversations and generates art as a memoir to relive the good ol’ days.
The ask
This is a project for a Form class during my MDes program at California College of the Arts. The goal is to build a strong understanding of the forms in graphic design through a speculative entrepreneurial project.
Speculative Design, Visual Design, Brand Identity, Conceptual, Data Visualization
User Research, Value Proposition, Persona Building, Journey Map, User Flow, Low-fi Wireframe, UI, Motion, Marketing Landing Page
Project type
Role
Team
Duration
me + Honey Mehta
3 weeks
Inspiration
Honey and I come from very different cultures, but there is something that is truly important to both of us, which is building meaningful connections and sharing quality time with our friends and families.
Research highlights
In order to understand what we gain and what we miss out on when we take photos, we interviewed a few people around us. Our aim was to understand what they experience and what they remember from meetups or gatherings.
Insight themes
Immersive memories
Factors like weather and locations can be used to trigger memories and enhance the immersive experience.
Storytelling through memories could be powerful in enhancing the feeling of nostalgia.
Experiencing more than capturing
Facilitate mindful engagement through features encouraging users to slow down and appreciate their surroundings.
Building emotional resonance that taps into users' emotions and creates lasting memories that impact users' engagement with the product over time.
Going beyond photos
Embracing the moments spent with family and friends is a way for users to connect with their loved ones and create shared memories that they can cherish for years to come.
Chasing memories rather than filters and selfies can create experiences that are meaningful and personal to the user.
User archetypes
The user group for Tart will eventually be users who generate art, Tartist community who build themes for users to choose from, and connoisseurs who purchase and resell the generated art.
For this project, we mainly focus on the first user group, and we imagine 2 archetypes:
Future journey map
As a team, we have decided to create a journey map for our project to understand our users' experiences better and identify opportunities for improvement. This allowed us to visualize our users' interactions with our product and identify pain points, opportunities for delight, and areas for improvement.
Job stories & low-fi wireframes
Building the brand identity
At the heart of our app's brand is a set of three core values that we hold dear: Connection, celebration, and nostalgia.
To bring these values to life in our brand identity, we've incorporated vibrant colors and bold imagery. The overall aesthetic has a touch of surrealism and retro flair to evoke that warm, fuzzy feeling of nostalgia. and nostalgia and to replicate those values in our brand identity, we used a lot of bold colors and imagery. There is a hint of surrealism and retro flair in the look and feel - this is to induce that feeling of nostalgia.
Final experience
Your conversations in your style
Explore different themes created by Tartists* (People who build these themes)
Learn more about the vibes of an art style
Start creating a chapter** (The Piece of Art) and enjoy your time
Turn back in time
Dive deeper into your most memorable chapters throughout the year.
Year-round showcase of the top people, top vibes, top themes, weather, occasions, locations, top chapter.
Ethical consideration
Memories used correctly
We want to make sure that the app is used responsibly and respectfully, especially in sensitive or emotional situations. We need to consider the ethical implications of using immersive memories in different contexts and populations.
User data, user control
Users should have clear ownership of their data and have the right to access, modify, and delete their data. The app should have transparent data management policies and procedures to ensure that user data is handled appropriately.
Personal privacy
The app will be collecting and storing user data, which includes personal information and potentially sensitive audio recordings. It is important to ensure that user data is securely stored and protected from unauthorized access or misuse.
Cultural sensitivity
The app's algorithms should be culturally sensitive and avoid biases that may discriminate against certain groups or individuals. It is important to ensure that the app's output does not perpetuate stereotypes or reinforce negative attitudes towards certain cultures or ethnic groups.